Behind everything consumers are searching for, is something they're actually looking for. Something that is bigger and more human than just the words that are typed into a search bar. It is the quick and easy way to find these things that allows the consumer to do more, experience more, be more and live more. The YP brand helps users discover, find and connect with local businesses, events and attractions via online, mobile, or television. By encouraging users to discover places to 'eat, play or live' locally, whether booking a hotel room, checking local events, buying movie tickets, making restaurant reservations or shopping for a car, consumers have more power with local activity features and tools to explore, experience and stay locally connected.