GoodSeed believes that we need to be crystal clear on the Bible's primary message the gospel, and then pass it on in a way that makes sense using The Emmaus Road Message (TERM). It is their goal to produce TERM materials similar to The Stranger on the Road to Emmaus, sensitive to different ages, settings, the illiterate, or such groups as the seeing impaired. It is their goal to translate culturally contextualized TERM materials into all major and many smaller language groups.